NewAI receptionist + no-show risk scoring

NicheDesk — the white-label CRM and booking platform you resell as your ownWhite-label CRM + booking you resell as your own.
The multi-tenant platform agencies rebrand and sell to gyms, salons, clinics, and studios. Drop in a vertical pack, point a domain, and bill recurring revenue you own.

Start your white-label trial See the product

RLS-isolated tenantsStripe Connect built in

app.northagency.io

Week of 10 March

Schedule

AI receptionist on

Bookings today

38+12%

Net MRR

$12,480+8.4%

Show rate

94%+6pts

Utilisation

87%+4pts

Mon

Tue

Wed

Thu

Fri

Sat

Sun

Maya C.

09:00

Flow class

13:00

Colour

10:30

Consult

15:00

Maya C.

09:00

Jordan L.

11:30

Priya R.

14:15

Intake

09:45

Half sleeve

12:00

Balayage

09:15

Dev O.

13:30

Metcon

17:00

Group PT

10:00

Yin

11:00

Reseller pipeline

4 open

Lead

North Gym

Bloom Salon

Trial

Zen Studio

Active

Pulse Fit

AI receptionist

replying on WhatsApp

anything friday for a colour?

11:15 or 15:30 with Nadia — 120 min.

11:15 please

Booked · deposit $252.1s

Reseller pipeline

4 open

Lead

North Gym

Bloom Salon

Trial

Zen Studio

Active

Pulse Fit

AI receptionist

replying on WhatsApp

anything friday for a colour?

11:15 or 15:30 with Nadia — 120 min.

11:15 please

Booked · deposit $252.1s

The platform

Everything a local business needs.
Nothing they’d rather build.

One codebase covers bookings, clients, payments, memberships, and compliance — so your agency sells outcomes instead of stitching together six tools.

Booking engine built for no-shows

Multi-staff, multi-room, classes, waitlists, buffers, and deposits — with rules per service. Embed it anywhere or run it on a branded page.

Pick a time

Thu 14 Mar

09:0010:3012:00

13:1514:4516:00

Deposit $25Confirm →

Client portal

Magic-link access to rebook, pay, and sign — no app download.

Next visit

Thu 10:30 · Colour

Reschedule›

Invoices›

Waivers›

Memberships & packs

Recurring plans and prepaid credits that auto-decrement on attendance.

Unlimited monthly$89/mo

10-class pack4 left

QR check-in

Scan at the door. Attendance, credits, and reporting update instantly.

Checked in · 09:58

Front-desk queue clears itself. Attendance syncs to memberships.

Forms & waivers

Intake, consent, and e-signature attached to the client record.

Consent & intake

✓Medical history

✓Patch test confirmed

Cancellation policy

Signature captured

Webhooks, API keys, Zapier

Every booking, payment, and client event is available over REST and outbound webhooks — so agencies can wire NicheDesk into whatever else they sell.

Booking created→Webhook→Zapier / n8n→Your CRM

Reporting your clients will pay for

Per-business revenue, utilisation, retention, and staff performance — the numbers that justify your monthly invoice.

Revenue per business

+34%

Stripe Connect

Payouts + platform fees

Multi-language

Portal + emails localised

SMS & WhatsApp

Reminders that actually land

Every module is gated per plan, so you decide what your resellers can sell — and what costs them an upgrade.

Vertical packs

One platform that speaks gym.

A pack is a JSON config: terminology, fields, booking rules, and colour. Switch it and the whole product changes language — no forks, no custom builds.

What the pack rewrites

Customer record: Members
Booking unit: Class
Team member: Coach
Demo brand: Ironside Strength

Booking rules shipped in the pack

Capacity + waitlistMembership creditsContract freeze

{
  "pack": "gym",
  "customer": "member",
  "session": "class",
  "accent": "#FF7A45"
}

Ironside Strength

Members · Classs · Coachs

Gym pack

Active members

1,284

Classs this week

312

Utilisation

87%

Bookable classs

Strength 101Coach Rae · 16 spotsBook
Metcon 45Coach Dev · 20 spotsBook
PT assessment1:1 · 45 minBook

White-label

Your logo. Your domain. Your invoice.
NicheDesk never shows up.

Branding is enforced at the tenant level — dashboard, public booking pages, transactional email, and the client portal all render under the reseller's identity.

Brand name

Accent

Portal surface

Custom domain: book.northagency.com
Email from: hello@northagency.com
Login screen, favicon, and OG image swapped too

book.northagency.com/glowbar

North Agency

Book now

Signature blowout

60 min · $75

Colour refresh

120 min · $180

Cut & finish

45 min · $60

Treatment add-on

20 min · $25

Confirmation email

You’re booked with North Agency on Thursday at 10:30.

Sent from hello@northagency.com · Reply to reschedule

No NicheDesk brandingOwn SSL domainReseller-level theming

AI that earns its keep

The receptionist never sleeps. The calendar stops leaking.

Two AI features your resellers can actually price: an agent that books from a text message, and risk scoring that turns flaky bookings into paid deposits.

Bloom & Co receptionist

Answering on SMS, WhatsApp & web

Checks live availabilityTakes the depositWrites to the calendar

No-show risk

Scored at booking time

−38% no-shows

Dev Okoye
Fri 16:00 · 2 prior no-shows · booked <2h ahead
71
Sam Riley
Fri 17:30 · First-time client · no deposit
44
Priya Raman
Fri 11:15 · Deposit paid · 14 visits
9

Automatic rule

Risk above 60 → require a 30% deposit and send an extra SMS 4 hours out. Configurable per service, per business.

Answers on every channel

SMS, WhatsApp and web chat share one agent, one knowledge base and one inbox.

Deposits by risk score

Risk is scored at booking time, and the deposit rule that follows is configurable per service.

Books without staff

The agent checks live availability, takes payment and writes to the calendar unattended.

How it works

Three moves from signup to MRR

No development work, no migration project. The platform is already built — you're adding a brand and a customer list.

Rebrand it

Upload a logo, pick an accent, point a domain. Ten minutes later the platform looks like it was built in-house.

Custom domain + SSL
Branded email sender
Themed client portal

Onboard businesses

Create a tenant, apply a vertical pack, import clients from CSV. Each business is isolated at the database layer.

Row-level security per tenant
Vertical pack presets
CSV + API import

Collect recurring revenue

Set your own resale price, bill through Stripe, and keep the spread. Optional application fee on every client payment.

Your pricing, your margin
Stripe Connect payouts
Usage visible per business

No build phase and no migration project — you brand it and start selling.

Model your margin →

Revenue model

What does this actually pay you?

Set your resale price and portfolio size. NicheDesk charges you one flat platform fee — everything above it is yours.

Your inputs

Businesses on your platform25

Your price per business / month$149

Payments processed per business / month$6,000

Assumes a 1% application fee on Stripe Connect volume — the default platform take rate you can enable per business.

Your net MRR

$61,512 a year, after the Growth plan

Subscription revenue$3,725

Payment fees (1%)$1,500

NicheDesk Growth−$99

Gross margin98.1%

Start building this

Comparison

Built to be resold — not rented

The incumbents sell software to the business owner. NicheDesk sells the whole platform to you, so the customer relationship stays yours.

Swipe the table sideways to compare →

Feature comparison between NicheDesk, GoHighLevel, Vagaro, and Mindbody
Capability	NicheDesk	GoHighLevel	Vagaro	Mindbody
True white-labelOwn domain, own sender, zero vendor branding	Included	Partial	Not available	Not available
Reseller hierarchyAgency → business → staff, isolated per tenant	Included	Partial	Not available	Not available
Vertical packsTerminology and booking rules per niche	Included	Not available	Partial	Partial
AI booking receptionistBooks from SMS, WhatsApp, and web chat	Included	Partial	Not available	Not available
AI no-show risk + auto depositsRisk scored at booking, deposit rules triggered	Included	Not available	Not available	Not available
Memberships, packs & QR check-inCredits decrement on attendance	Included	Not available	Included	Included
Stripe Connect with platform feeTake a cut of processed volume	Included	Partial	Not available	Not available
Public API, webhooks & ZapierPer-tenant API keys	Included	Included	Partial	Partial
Priced for resale marginFlat platform fee, unlimited resale price	Included	Partial	Not available	Not available

Comparison reflects publicly documented capabilities of each vendor’s standard plans.

Integrations

Plugs into the stack your clients already run

Nothing here is an upsell tier. Connect an account, flip it on per business, and the events start flowing.

Stripe Connect

Payments, payouts, platform fees

Google Calendar

Two-way staff calendar sync

Twilio

SMS reminders and confirmations

Reminders and AI replies

Resend

Branded transactional email

Zapier & n8n

6,000+ downstream automations

Webhooks

Signed events for every action

REST API keys

Scoped per tenant, rotatable

Need something bespoke? Every object is reachable over the API, and outbound webhooks are signed and retried.

Read the integration FAQ →

Pricing

One flat platform fee. You set the resale price.

No per-seat tax on your growth and no revenue share on your subscriptions. Charge your clients whatever the market bears.

Save 20%

Starter

Prove the model with your first few clients.

$39/mo

Billed annually · $468/yr

1 reseller brand
Up to 5 businesses
All vertical packs
Booking pages + client portal
Stripe Connect payments
Email reminders

Start free

Questions agencies actually ask

Still unsure? Start the trial — nothing is charged until you invite your first business.

No. Branding, domains, packs, and pricing are all configured in the dashboard. The only technical step is pointing a CNAME at us, and we walk you through it during onboarding.

Your agency. Your brand.
Software you own the relationship for.

Spin up your white-label platform in an afternoon, onboard your first business this week, and start billing recurring revenue you actually control.

Start free for 14 days Log in

No card required · Cancel any time · Free migration from your current stack

NicheDesk — the white-label CRM and booking platform you resell as your ownWhite-label CRM + booking you resell as your own.The multi-tenant platform agencies rebrand and sell to gyms, salons, clinics, and studios. Drop in a vertical pack, point a domain, and bill recurring revenue you own.

Everything a local business needs. Nothing they’d rather build.

Booking engine built for no-shows

Client portal

Memberships & packs

QR check-in

Forms & waivers

Webhooks, API keys, Zapier

Reporting your clients will pay for

One platform that speaks gym.

Your logo. Your domain. Your invoice. NicheDesk never shows up.

The receptionist never sleeps. The calendar stops leaking.

Three moves from signup to MRR

Rebrand it

Onboard businesses

Collect recurring revenue

What does this actually pay you?

Built to be resold — not rented

Plugs into the stack your clients already run

One flat platform fee. You set the resale price.

Questions agencies actually ask

Do I need developers to launch?

How white-label is it, really?

How are tenants isolated?

What is a vertical pack?

How do payments and platform fees work?

Can I set my own prices?

What happens to my data if I leave?

Is the AI receptionist an extra cost?

Your agency. Your brand. Software you own the relationship for.

NicheDesk — the white-label CRM and booking platform you resell as your ownWhite-label CRM + booking you resell as your own.
The multi-tenant platform agencies rebrand and sell to gyms, salons, clinics, and studios. Drop in a vertical pack, point a domain, and bill recurring revenue you own.

Everything a local business needs.
Nothing they’d rather build.

Your logo. Your domain. Your invoice.
NicheDesk never shows up.

Your agency. Your brand.
Software you own the relationship for.